Unprecedented possibilities for positive ‘customer experience’ through Dynamic TransPromo in Eddoc Weaver

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Eddoc Weaver 2.2.1 combines the paper and digital worlds for excellent marketing!

Nijmegen (NL) - With the introduction of the latest version of Eddoc Weaver, Edmond Document Solutions has made ‘a giant leap’ towards individualized ‘Customer Communication’. Each outgoing document, electronic or paper, contains a very valuable contact opportunity with a customer. By combining Data Mining, Insert Text and Multi-Channel Output functions with new features, Edmond Document Solutions has made TransPromo truly dynamic and offers clients a higher level of individualized customer communication.

Customer contact is made everyday with various types of mail: bills, invoices, reminders, etc. These transactional documents provide a great opportunity to communicate personalized messages to customers. TransPromo, a means to combine a promotional message with a transaction document, is not new. The flexibility in the way you do it with the latest version of Eddoc Weaver software, is. The dynamic use of any combination of data mining, text extraction and insertion, and insertion of (individual) QR codes are strong tools for a personalized approach to your customers. This way, (transactional) document becomes a very personal way to contact your customers. Instead of just sending a bill, you can create customized offers/promotions for your customers by combining data mining and conditional interpretation of collected data. Implementing Dynamic TransPromo makes upand cross selling and maintaining customer loyalty a seamless automated process.

Eddoc Weaver offers the option of adding QR codes to each document, making the call-for-action extremely easy to access. The customer is directed immediately to the ‘landing page’ of your website or to his Personal Internet Page (PIP) and he can profit directly from the offer you've made him. All of this can be done at high speed, high volume, on the fly, and while processing the output documents. Customer communication with (transactional) documents has risen to unprecedented heights by combining the paper and digital worlds for the future of marketing!

Multi-Channel
You can differentiate per customer the method of delivery. Provide the option of mail, email or download from an internet page. Combining a personalized message with delivery options lets your customer know that they are important. A positive ‘customer experience’ is then realized, even if the document is a bill, because you added useful, valuable information for them. New and renewed business opportunities can therefore, result from the positive experiences.

Additionally, you can choose the most cost-effective postal delivery provider. Choose between quick or cost-conscious. Eddoc Weaver selects and calculates the best way to send and add the specific postal code to each document. Confidentiality is maintained because everything is done in-house.

Data Mining and Extract Text
“Data Mining” allows you to retrieve specific customer information about buying behaviour, interest, usage, etc. from customer databases. “Extract Text” permits you to use any information on the transactional document itself. Variables such as address, article numbers, billing totals, etc. can be saved in databases or reused within the document. Using the extracted text and preset conditions you can select specific messages for individual customers informing them about offers or promotions.

Dynamic QR Coding
By combining the previously mentioned features with the application of QR coding (Quick Response code) on individual documents, it becomes very easy to guide your customer to your website or their PIP to accept the offer or incentive on the bill, informational letter, delivery note, etc. It’s personal, highly accessible, easy, and fast. All ingredients for a successful response.

Insert Text
“Insert Text” makes it possible for you to add personalized text for each customer based on conditions that only apply to them. Suppose you are sending invoices for cell phone usage. With the extracted data from the bill, Eddoc Weaver can add a specific offer that´s applicable for that customer. Everybody wins. The customer is better served and you will get a more satisfied customer increasing their loyalty to you. Marketing budget is minimized because now transactional mail that is sent out regularly has added value with a personalized Dynamic Transpromo message.

Now you know how easy it is to transform each (transactional) document into a valuable proposition with high potential for additional sales revenues!

Version 2.2.1 of Eddoc Weaver is per direct available.